You gotta love WordPress.
Recently I was thinking about how to create a membership site using WordPress.
Long story short, my research led me to these free videos which explains everything:
Wordpress Membership Plugin Video
These videos demonstrate just one type of membership site but I’m sure you’ll quickly see all the possibilities.
Enjoy!
How do you feel about price increases?
What emotion do you feel?
Does it make you anxious, uneasy, stressed? If you answer yes….
Good.
It’s supposed to elicit that reaction…
These emotions help trigger “buying” decisions. It boils down to
a fear of loss and the fear of loss is the primary emotion involved
when you finally decide to click the “buy button”.
Sometimes it’s not emotional at all. Price increases work with
“logical” buyers as well.
A logical buyer may not get the uneasy feelings associated with
fear of loss but they certainly are presented with a decision to
make. Purchase now or pay more later.
If it’s a product they have been eyeballing…it forces them to make
a decision. If they choose NOT to buy, they are still thinking
about the product and that’s all you can ask (as the seller).
See people don’t make decisions until they NEED to make a decision.
That’s true for you, for me, for everybody.
If you’re selling something, a price increase is probably the single
most effective way to increase sales. Lot’s of people get this
wrong. They decide to LOWER their price in order to encourage sales.
That’s why it’s called a “sale”
But you know what??????
If you run “sales”, what are you training your prospects and
customers to do?
Come on…this is easy….
What’s the psychology? What do you do when you go to the grocery
store? Even if you’re not a coupon clipper, what is it that you’re
looking for in the aisles?????
You’re looking for the sale. What’s on sale? Buy one chicken breast,
get another free. You think to yourself, “Better pick that one up”
right? You walk right past the steak and pick up that chicken
breast. Why? Because it’s “on sale” and it’s something that you
are probably going to buy eventually anyway. Right?
Stick with me on this one….
So there you are, looking for the deals. Why wouldn’t you? It’s
what you’ve been conditioned to do when you go grocery shopping.
The store has trained you to shop this way.
Think about this a moment.
If YOU offer a “sale” or a discount for your product…
What are you training YOUR prospects and customers to do?
You are training them to “wait” for the sale. Rather than getting
YOUR product at “normal” price, they will wait (unless they have an
URGENT need for your product right now)
Let’s go back to the grocery store example again….
Having a sale on chicken breast or any other item at a grocery store
is a great move…but only if you’re a grocery store.
Chances are, you have a core product or service that you’re trying
to sell. You don’t have aisles for people to shop from. Either
your web visitor is going to buy or they are NOT going to buy. It’s
not like they are going to pass up the “steak” but still buy that
chicken from you.
See what I’m getting at?
You think you are generating more sales by doing this but…are you
really? Or have you trained your customers to wait and buy at a
lower price.
What if you NEVER had a sale?
What if all you had was price increases?
What are you training your customers to do now?
By only offering price increases, you can get that fear of loss
emotion going with your prospects. Fear of loss forces a decision.
It forces them to at least “think” about doing business with you
and gives them a very limited time to make that decision.
If you’re running sales and discounts from time to time you eliminate
the fear of loss. Sure, your sale is for a limited time….but…
hey, who cares? You’re going to have another sale sometime soon.
How do I know???
Well, because I’m on your list, I see what you do. I have no
sense of urgency.
Something to seriously consider.
Comments please.
Well, this blog is pretty empty as I make this post.
It won’t stay that way though. Most of my blogging has been done on “niche” blogs like my internet marketing blog for example. I’ve also done a ton of micro blogging on sites like Twitter.
Follow me on Twitter for short bursts on what I’m doing at the moment. Once you’re there, I’m sure you’ll be hooked to.
Here’s my Twitter info:
